From A$AP Rocky to Billie Eilish, Calvin Klein has been getting some of the brightest stars in the game for its latest fashion campaigns. The fresh face now joining CK’s roster was literally created just three years ago. Say hello to 19-year-old “pop sensation” Miquela Sousa.
Scratching your head right now? Don’t worry — your math is actually on-point. Lil Miquela, the name her 1.5 million Instagram followers idolize and refer to her as, is a virtual teenage pop star created by Brud as a social experiment that has clearly led into something revolutionary. Lil Miquela stars alongside supermodel Bella Hadid in the steamy campaign video seen above, which recently led to Calvin Klein issuing an apology for what many categorized as “queer bait” advertisement. While the goal behind I SPEAK MY TRUTH IN #MYCALVINS seems to be aimed towards the total opposite, we just hope the technological advancement of VR/AR celebrities merging into real-life scenarios doesn’t get overlooked amongst the controversy.
Watch Lil Miquela and Bella Hadid get close in the I SPEAK MY TRUTH IN #MYCALVINS campaign video by Calvin Klein above, and let us know what you think about all this by sounding off on our Twitter and Facebook!