While Nintendo and Sony are both missing out on E3 this year, it looks like Netflix will be there to fill some stage time.
The official E3 Twitter account revealed that Netflix will be hosting a panel discussion at the expo this year, on the topic of Bringing Your Favorite Shows to Life: Developing Netflix Originals into Video Games.
— E3 (@E3) May 13, 2019
Netflix began offering interactive content in June 2017 with the release of Puss in Book for kids. Last May, it announced Telltale Games’ Minecraft: Story Mode would be featured on the platform and let viewers interact with the game as they would on any other gaming system.
It was this past December when Netflix doubled down on using its platform for gaming. There was the Stranger Things 3: The Game revealed at The Game Awards and then the release of the interactive Black Mirror: Bandersnatch. The company confirmed its push in March with plans for more interactive content.
Netflix jumped into producing its own series and movies in the first place after the company’s leadership correctly foresaw that it needed differentiation to better compete against one rival after another getting into the streaming game.
The company is pushing deeper into movies, it’s even launched a partnership with Sirius to bring its content to the radio, and video games are apparently the territory where Netflix is going to plant its original content flag next.
E3 goes from June 11-13, which is interesting timing for Netflix as Black Mirror season 5 starts on June 5 and Stranger Things season 3 begins on July 4.