Melanin mixed with the summer season is one of the most perfect pairings, and menswear brand consultancy Art Comes First is highlighting that with a SS19 collection entitled “SURF AFRIKA” that aims to bring our Black brothers and sisters out to the beach in droves.


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From the red, green and black backdrops seen throughout the lookbook to the models themselves all showing us just how striking dark skin looks in front of a camera lens, this entire editorial is one of the best odes to Africa that menswear has seen in a while. The brand’s designers, Sam Lambert and Shaka Maidoh, borrowed from all sides of the style spectrum, including business casual on a range of oversized overcoats and top hats to beachwear in the form of mesh tops and drawstring shorts, all while finding a way to mix high and low with varsity jackets and logo tees blending perfectly together with chinos, blazers and u-neck vests. Selvedge denim offerings, knit sweaters and a range of accessories are just a few more of the standouts, but honestly the collection as a whole is just fire overall.

Check for the Art Comes First “SURF AFRIKA” collection for Spring/Summer 2019 to arrive via the brand’s web store, which will open to the public when the apparel drops in a few weeks. Peep the eye-grabbing lookbook below:


Images: Felix AAA (@felix.aaa) / Art Comes First