Joel Embiid Says His Under Armour Deal is 'Bigger Than Basketball'

Joel Embiid Says His Under Armour Deal is ‘Bigger Than Basketball’

Joel Embiied is no longer a sneaker free agent and has joined the Under Armour brand for the foreseeable future. With news of the deal, Embiid wants basketball fans to know that the deal is bigger than basketball. The Philadelphia 76ers center expressed in ... Read Article

SUPRA Launches a ‘Call of Duty: Black Ops 4’-Inspired “Blackout” Capsule Collection

Gamers and sneakerheads alike are about to get a real kick out of this latest collaboration: a new SUPRA Footwear x Activision capsule collection inspired by the highly-anticipated multiplayer shooter Call of D... Read Article

Reebok Classic Gives the Aztrek Sneaker a Proper Relaunch With Help From ’90s Vintage Collector Influencers

After Lil Yachty helped relaunch the Reebok Aztrek last week, we're now seeing a full activation behind the '90s silhouette, featuring influencers with their own collection of vintage 'Bok gear to show off for the official "Aztrek: 90s Re-Run" campaign. ... Read Article

Perry Ellis America Brings Back ’90s Sportswear Style With Help From Snoop Dogg’s Son

Many people are unaware that Perry Ellis helped launch the streetwear scene with its classic Perry Ellis America sub-line that premiered back in 1984, but now it's back to show us how the OGs are getting things... Read Article

The North Face Purple Label Provides All the Cozy Boy Swag Needed This Winter Alongside BEAUTY & YOUTH

It may not feel like it right now, but sweater season will soon be in full effect out here. Of course, the good folks over in Japan know how to prepare for the occasion in style, which we can see clearly with this super cozy bespoke capsule collection by The N... Read Article

Jordan Brand Decks Out the Air Jordan 9 Boot NRG In a “Beef & Broccoli” Colorway

We recently saw pics of OKC star player Russell Westbrook making rounds while rocking a fire 'fit, but the real eye-grabber was the pair of Air Jordan 9 Boots on his feet. If you were feeling his style as much as us, you'll actually have a chance to cop those ... Read Article

Big, Beautiful & Bodacious: Lovehoney Launches New Plus Size Lingerie with Model Audrey Ritchie

Beauty comes in all shapes and sizes, and Lovehoney — a lifestyle company that knows a thing or two about providing "pleasure" — is making sure the world knows that by releasing two new sets of lingerie. Howeve... Read Article