SOURCE SPORTS: BIG3 Basketball Posts Growing Viewership Numbers Throughout Sixth Season
The BIG3 basketball league is enjoying a significant boost in viewership during its sixth season, marking a notable 10% increase compared to the same period in 2022. Founded by Ice Cube and Jeff Kwatinetz, the “Fireball” 3-on-3 league completed its sixth week of games with a strong showing. The latest weekend’s games saw 560,000 viewers […]