Phat Farm

Forever….Phat? Forever 21 On-boards the Baby Phat Brand

ccaea fef a bdc dafb baby phat shot

In 1998, Russel Simmons and his then-wife Kimora Lee Simmons decided to expand their Phat Farm brand to include a label for women, naming it Baby Phat. That was 21 years ago, so it’s fitting that 21 years later, Forever 21 is giving the brand a reboot as it dropped hints that Baby Phat will […]

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