adidas Revives Its ’80s-Era “I Want I Can” Torsion Campaign For New ZX 4000 4D
adidas has been providing us with premium sportswear for almost a century now, and in that timespan we’ve been treated to a handful of classic campaigns aimed at launching specific sneakers and footwear technology. One that stands out is the “I Want I Can” initiative adapted by adidas to launch its Torsion System in 1988, […]
