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 Reviving its lost tradition of innovation, the famed label will team of with Parisian retailer colette to release a special collection of ‘dream products’ under the sub-brand-name LACOSTE LAB. Coming back is the crocodile to playing fields it has yet to visit, this limited edition collection will offer, with the help of key experts in their field, a wide array of sporting goods. Including balls for soccer and rugby, a boomerang, men and women skis, a surfboard, a bike and motorcycle helmet, each technologically sound product will feature the brands iconic crocodile motif. The newly branded LACOSTE LAB will be available in-store at colette and webstore starting January 9 through the end of the month.

VIA HypeBeast