Lil Wayne celebrated his TRUKFIT clothing brand during Market Week with a private fete for buyers, retail executives and press at El Privado in the Hotel Americano. Joined by Young Money’s T-Streets, Lil Twist (who was also celebrating his 19th birthday), Mack Maine and Gudda Gudda and manager Cortez Bryant, Wayne celebrated with the TRUKFIT executive team & designers and met with buyers from across the nation.
TRUKFIT is a contemporary street wear brand from Lil Wayne. An acronym for The Reason You Kill For It, TRUKFIT draws upon many pop culture references from around the globe. TRUKFIT will be launched at Zumiez stores across the nation and at Zumiez.com as well as Karmaloop.com.
Models, painted silver from head to toe, modeled TRUKFIT tees and fitted caps, accessorized with skateboards, backpacks, brightly colored American Apparel socks and Beats by Dre headphones. Guests in attendance dined on mini–quesadillas, tuna tacos & crab cakes and enjoyed Voli Vodka specialty cocktails and music by Bianca, Brendan B and Stefonix of Moosetracks.
TRUKFIT’s official website: www.trukfit.com & official twitter: twitter.com/trukfit
