American Express and JAY Z will Collaborate at SXSW for a Special Live-Streamed Concert Event: Amex Sync Show Presenting JAY-Z

 Live-Streamed at on March 12th at 7:00pm CT / 8:00pm ET from SXSW in Austin. 


American Express today introduced a new experience for Cardmembers using Twitter —  Cardmembers can now Tweet using special offer hashtags to load offers directly to their Card and get couponless savings when they shop at National merchants including: Best Buy, McDonald’s, Whole Foods Market, & More. Amex will showcase the new Twitter experience during a special, nationally live streamed concert from SXSW at Austin City Limits on March 12 at 7 p.m. CT featuring award-winning recording artist, JAY Z. During the live-stream, @AmericanExpress will also unlock additional exclusive offers redeemable once Cardmembers sync. Lastly, leading up to and during the concert, JAY Z fans can tweet song requests and un-lock a digital concert poster. 



Where: The Amex Sync Show will be broadcast live at

and also be available on the VEVO mobile and tablet platform.  A special

rebroadcast will be available on-demand from March 13th to March 19th at and

on Xbox LIVE. 


In Austin, SXSW Interactive badge holders that are American Express Cardmembers can sync their cards with their Twitter accounts for a chance to gain access to the “Amex Sync Show Presenting JAY Z” live for themselves plus one guest that is also a SXSW registrant.   The concert will also be live-streamed from a digital billboard on the corner of 6th Street and Red River in Austin. Ticket pickup will occur at the American Express Booth at the Austin Convention Center on Saturday, March 10, at 7:00 a.m. on a first come, first serve basis. 



 HASHTAG:  #JayZSyncShow




For more information about the American Express new Twitter experience, please visit:,


WHEN:                 Monday, March 12, 2012

                                7:00pm CT / 8:00pm ET


WHERE:               Austin City Limits Live

                                Austin, TX 78712


MORE:                  @AmericanExpress@AmexSync