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This week Grey Goose officially introduced the world to their newest flavor, Grey Goose Cherry Noir, with the premiere of their national TV campaign. Entitled “Hotel Noir,” the highly anticipated TV spot marks a new approach for Grey Goose, and stars top nightlife talent and features an original music score from the world renowned DJ A-Trak. In addition to DJ A-Trak, other notable talent featured in the spot include singer/songwriter Neon Hitch, English singer/songwriter VV Brown, and Vashtie Kola, who was recently voted one of Hip Hop’s 100 most influential people. A unique direction in both style and content, the spot takes the viewer through the world of intrigue, excitement and possibility that is “Hotel Noir,” creating a story and building context and meaning around this new flavor (and direction) for GREY GOOSE Vodka.