Mrs. Carter shows off her figure in a new H&M ad for her 2013 Summer Collection campaign. As she sings and dances around, her new song “Standing On The Sun” plays in the background.
Directed by Jonas Åkerlund, this video comes as a follow-up to her print ads for the H&M + Beyonce partnership. This is one of H&M’s most high-profile projects to date.
Check it out: