A$AP X Adidas

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Quick Ain’t Fair


Damian Lillard and Jrue Holiday give fans a behind the scenes look at “Quick Ain’t Fair,” a new commercial for the adidas Crazyquick basketball shoe.

Narrated by rapper A$AP Rocky and featuring his song “Goldie,” the spot captures the mesmerizing, quick moves of John Wall(Washington Wizards), Lillard (Portland Trail Blazers) and Holiday (Philadelphia 76ers). The spot opens with A$AP introducing a mythical family of quicks that balled wearing an advanced shoe, the Crazyquick, which helped them dominate their opponents to reach the highest levels of the game.

In the video, Damian and Jrue explain the concept as fans get a look at never-before-seen footage from the commercial.


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