The Thirty Day Yeezus Plan: Kanye’s Unique Album Campaign, Chronicled

Kanye Waltzes Into Kith…And Plays Half His Album


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Ronnie Fieg, fashion icon and owner of the landmark New York-based shoe and apparel outlet, took to Twitter to admit some pretty damn cool news last Tuesday.

“Craze” isn’t even the word to describe that situation. Kanye walked into probably the trendiest shoe store in downtown New York City and played Yeezus for the listening public. Though we didn’t know it at the time, when he shouted out “Yesus. Next month”, before walking out, he was not-so-inadvertently announcing his album title. Without even being caught on film, ‘Ye generated more buzz for his album with that occurrence than most people generate in a year for their LP.

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