On 66 Buildings Around The World, On Friday Night, You Could’ve Looked Up And Seen Kanye West. Rapping.
Rather than organizing a well put together press release, and having Def Jam send it out to the happening hip-hop websites, Kanye projected his face on 66 different buildings around the world to debut his newest song “New Slaves”. The controversial and passionate single sparked debates around the world, about whether or not Kanye had returned to his rarest of rare forms, which we find him in any time we press play on Late Registration. Forget traditional marketing schemes, Kanye literally took to the streets. You think you’ve got reach? The guy’s face was on a skyscraper in Singapore rapping about a whole race being enslaved. PR nightmare? Hardly.
http://www.youtube.com/watch?v=6BKGp1XqddM
1 Comment
OOGEEWOOGEE.COM