Pepsi x Kanye West
Back in 2005, after the release of Late Registration, Kanye struck a deal with Pepsi. You cannot argue with them, Kanye’s second solo album peaked at number one on the Billboard charts and sold 860,000 copies in it’s first week. Numbers that no company with a strong advertising hold can ignore. Kanye was featured in the commercial titled “Timeline,” where he is followed as he walks by iconic backdrops in cities such as Paris, Cairo, Tokyo, and Chicago. The thirty second commercial was directed by Spike Lee.
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