janelle-electric-lady-targetAmerican Express Unstaged welcomes its first-ever fashion and music collaboration with Rebecca Minkoff and Janelle Monáe.


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American Express and Rebecca Minkoff are partnering for an industry-changing event during Fashion Week.  In a first for American Express, the Company will welcome Rebecca Minkoff to their successful American Express Unstaged livestream platform. Created by American Express as a means for delivering premium music experiences to fans everywhere, “American Express Unstaged” is a cutting-edge live event and interactive digital platform that pairs artistic visionaries for an innovative fan experience. Previously, American Express has matched popular musical artists with renowned film directors and will welcome Rebecca Minkoff and Janelle Monáe as the first fashion meets music collaboration.  The show will also transform the runway experience through a convergence of industry and consumer experiences. The live streamed American Express Unstaged event will introduce Minkoff’s Spring 2014 collection during its Mercedes Benz Fashion Week runway show, set to the music of Janelle Monáe on September 6th at 3pm EST at RebeccaMinkoff.com.

The memorable live streamed fashion and music experience will feature digital innovations to further enhance the experience for fans watching at home.

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•    Before the Show: Minkoff and Monae will share behind-the-scenes preparations on Instagram, and during the show, viewers at home can get an insider perspective with a backstage camera and live photo feed.

·         During the Show: Fans at home can see and share a behind the scenes look at the action with a live feed of photos and videos capturing the candid action in real time. There will also be an exclusive backstage camera angle give fans at home an insider look and sneak preview of each item before the models walk down the runway

·         Relive the Event: Fans can watch a rebroadcast of the groundbreaking show for 7 days starting on Sep. 6th  on RebeccaMinkoff.com. Following the rebroadcast, AmexUnstaged.com will have an exclusive cut of the event with audio commentary from Rebecca Minkoff as well as show and concert highlights

The American Express Unstaged Rebecca Minkoff event will take place onFriday, September 6th at 3:00PM at Mercedes-Benz Fashion Week at Lincoln Center. The livestream will be available on www.RebeccaMinkoff.com

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