Nicki Minaj’s Pink Friday campaign

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Pink_Friday_album_coverNicki Minaj put the promotion strategy in her Barbie Nations hands when she instructed fans to tweet photos of themselves drenched in pink paint, their dogs painted in pink, or anything that represented her Pink Friday album visually. The hashtag #PinkFriday which Minaj suggested her fans used became a national trending topic on the day of the release and for many weeks after the release date of the album.