Nipsey Hussle’s ‘Proud2Pay’ Campaign for ‘ Crenshaw

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Nipsey Hussle took out the middleman when he set up a pop-up shop to sell his latest tape Crenshaw. Those who came out got a chance to meet Nipsey and received an autographed CD and concert ticket. With 1000 copies at $100 each, the artist proved how loyal his fans are when he sold out the initial 1000 copies in hours on the night before the album release. He made a free downloadable link available the morning after.  100 more copies was purchased by Jay Z. This campaign’s power is in Nipsey’s control over the release and the amount of money he gained in such a short amount of time.