Kanye West’s Yeezus Campaign
With the most minimal approach to an album one could take, Kanye and his team of visionaries focused on gorilla marketing tactics for the promotion of the album. The new single “New Slaves” from the album was debuted via video projections all around the world. The first projection was found surprisingly and unannounced in Williamsburg, Brooklyn and Kanye’s website offered a global map with 65 projection locations.
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