J. Cole’s Dollar and a Dream Tour campaign
J. Cole has always understood the struggle of the come up. One week before he released his second studio album Born Sinner, the rapper announced a 10-city tour with an intimate concert experience to promote his album. The tour cost fans literally $1 to attend and had Cole fans lining up around the block as it was on a first come first served basis. To add more exclusivity Cole only announced the location in each city the day of the event and donated a portion of the ticket sales to his Dreamville Foundation.