Pusha T’s MNIMN campaign

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mnimn barcodeKing Push turned to the creative company DONDA created by Kanye West for the marketing on his latest album My Name Is My Name. For the album cover, Pusha and DONDA created a simple UPC barcode on it that allowed fans to pre-order the album on their Amazon app. The cover itself sparked up conversations and Pusha adding more fuel to his album’s fire by releasing the single “Sweet Serenade,” which featured Chris Brown.