Lil B’s I’m Gay campaign
The controversial album title stirred and surfaced many opinions in the Hip-Hop industry and community. The enigmatic rapper Lil B had hopes in expressing just how unimportant words are. With attention gathering around the album release, Lil B went on twitter the night before the album released and made a free downloadable link available on Twitter. While it might not have been the smartest move financially, it did help to spread his music and brand across other platforms.