Famous for re-constructing vintage clothing pieces, Dr. Romanelli, aka DRx, is the latest designer to partner with Coca-Cola to create fashion that applies the designer’s signature hand to the brand’s famous iconography. Romanelli – inspired from his carefully sourced collection of retro Coke clothing, selected from flea markets and vintage stores from around the world – is launching a 200 piece “Coca-Cola by DRx” collection, complete with his signature bomber and biker jackets, vests and cut-and-sew T-shirts.
“The Coca-Cola by DRx” collection will be launching in October 2013 in stores across the globe, including Opening Ceremony in New York, Los Angeles and London, Fruition in Las Vegas, Unknwn in Miami, NoMad in Toronto, Colette in Paris, United Arrows in Tokyo, and Juice in Hong Kong and Shanghai. The collection features a mix of 200 vests, jackets, biker jackets, and other designs priced between $450 – $1650, and traditional cut and sew T’s ranging from $35 – $50.
