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Nipsey Hussle is not into the ordinary; he doesn’t want to be like everyone else. That was made incredibly clear with the release of his latest mixtape, Crenshaw, which he sold to willing fans for $100. His “Proud to Pay” campaign was incredibly successful, so much so that Jay Z bought a hundred copies of it. Hussle’s hustle is all of his own, making his latest video, “1 of 1,” an apt description of himself. Taking viewers on his shopping trip through Rodeo, he shows that his grind has been paying off. Dropping hundreds at Versace and other high end stores, it is abundantly clear that he is way past regular emcees. His homie BH tags along, and spits a very competent verse on the track.

Jimi (@Nativejimi)


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