‘INNANETTAPE’ delivered, as promised.
Vic Mensa is a rapperâs rapper. In 2013, despite the plethora of pop stars (Jay Z, Kanye West, Eminem, Drake) that have snuck through the bottleneck of rapâs trenches on their way to Billboard supremacy, the rap game itself still appears to be wide open, and rapperâs rappers always find a way to be relevant (see: Nas, Life Is Good, 2012). Still, things done changed, and Chicagoâs refreshing new home front has paved a slightly more refined path to success, despite the core pillars of hip-hop being more than effervescent in that region of the country. Yeezus was released this year, and never before has Kanye interpolated so many vast genres and subgenres into his instrumentation. Itâs a recurring theme in hip-hop that requires artists that have already excelled in the pure art form of rapping to wander into dangerous waters. Vic Mensa, however, isnât scared of lions, tigers or bears, to be clichĂ©. The very dangerous waters artists find themselves drifting intoâwillingly or unwillinglyâis the very vicinity the former Kids These Days frontman was born in, and his embracing of that concept allows INNANETTAPE, his debut solo project, to live as not just a solid rap project, but quite possibly one of the best sonically composed rap albums of this year.
The mood is light but serious. While song titles like âFunâ and âYap Yapâ might suggest a tone of recklessness and jovial abundance, Vic takes his time to get serious. On âTime Is Moneyâ, Mensa relays a message from his father: âMy pops told me make money but the money you make donât make youâ, before cleverly subverting the power of the dollar with the subsequent âSave money, hope the money you save gonâ save youâ. On âHoly, Holyâ, CamâSave Money producer and part of the multi-headed J.U.S.T.I.C.E. League monsterâprovides an eerie flute-driven melody supported by muffled bass lines that meshes into a sound so effortlessly heart-wrenching, it prompted Ab-Soulâwho makes a well-placed guest appearance on the songâto talk about his late girlfriend, the singer Alori Joh, who reportedly committed suicide in February, 2012.
Over-rapping is a problem these days, and while it almost seems as if Vic could possibly fall victim to such tendencies, the inner Rick-Rubin-laying-on-the-couch-not-really-producing-anything-just-letting-rappers-know-when-enough-is-enough in Mensaâs head prevents him from doing so. Itâs a delicate balance, getting oneâs point across and allowing the intended wholesomeness of any one instrumental its proper breathing space, and itâs one that Vic hasnât completely mastered, but, considering the delicate stage of his career, is leaps and bounds ahead of most in his category. âYNSPâ, the DJ Dahi-produced anthem that finds Mensa referring to a conversation he had with No I.D. with a hint of dismissive arrogance, is probably the best example of this. Stripped of the Dahi backdrop, âYNSPâ would almost sound like a Rap City freestyle, but even with a demanding slew of bars, when performed live, it rings off as the signature song he expected it would be, rather than an indecipherable, cacophonic array of metaphors that only make an impact when theyâre read on paper.
The signature âtrap rockâ production that helped catapult Vic Mensa to solo prominence on his projects with Kids These Days is evident on INNANETTAPE in appropriate proportions. The under-21 spitkicker uses the pure drum kicks and melodic ambiances to explore a train of thought that makes stops at pain, loss, love, sorrow, the struggles of being independent, the greatness of being independent, arrogance, disdain, depression, and back to love. Love of self, love of the culture, love of music, and love of someone else. It all intertwines on Mensaâs ambitious, but successful debut, and itâs the expansion of these themes that can make him not just rapâs next star, but musicâs.
-Khari Nixon (@KingVanGogh)


