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Singer Alicia Keys made the announcement that she is no longer partners with BlackBerry. This announcement came after the latest Blackberry Z10 sold poorly this year, since working with BlackBerry.

Ms. Keys was named Celebrity Creative Director of BlackBerry just in 2013 and her duties were making appearances for the brand and reaching out to her followers on social media to buy the latest BlackBerry.

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While working with the company, she caused a stir when she was caught at an appearance sending out a tweet via an iPhone.

There is no word on why Keys left the company.  The company had suffered this year and has lost $4.4 billion within the last quarter, fired several senior executives and its chief executive.

Do you think BlackBerry made the right decision?

Matia (@ms_hip_hop)

 

About The Author

Matia Peebles is a native of Newark, NJ and a graduate of Virginia Union University majoring in English with a minor in communications. Motivated, Amazing, Talented, Intelligent, Awesome are the five words to describe her.

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