Flaunt_Beyonce_07Rise up to the Occasion

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Singer, Beyonce, released the official commercial for her newest fragrance, Rise, this week and of course fans can’t wait to purchase the fragrance! Rise will be the fourth fragrance that Beyonce has released so far.

Back in December, the Houston diva announced that she will be releasing the fragrance  in stores in February 2014. Just in time for Valentine’s Day! The perfume is inspired by her recent quest for female empowerment.


Back in December, Vice President of Global Marketing for fragrances in Coty Inc, Marsha Brooks, made a statement about the new fragrance:

The fragrance concept is a about female empowerment and finding the inner strength that makes women so beautiful. [Knowles] has done a lot of fruity florals. She’s done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results.”

Take a look at the commercial for the new fragrance and tell us what you think:


Matia (@ms_hip_hop)



About The Author

Matia Peebles is a native of Newark, NJ and a graduate of Virginia Union University majoring in English with a minor in communications. Motivated, Amazing, Talented, Intelligent, Awesome are the five words to describe her.

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