Pharrell Williams has always been an innovative artist but however the popularity of his smash hit “Happy” has not only increased his popularity but even changed the way we view music videos. Pharrell debut the music video for “Happy” which is described as the world’s first ever 24 hour music video. The success of “Happy” has increased Pharrell’s popularity on Twitter, Facebook and Instagram resulting in more than 237,000 new fans for the singer-rapper-producer.
The interactive and creative music video runs 24 hours and has had over 6 Million views on Pharrell’s 24hoursofhappy.com. The interface for the video allows the viewer to engage in the music video and view a different clip from the video based on the local time of day. The video features appearances from celebrities such as Tyler The Creator, Earl Sweatshirt and more. “Happy” is nominated for an Academy Award for Best Original Song and is featured on the Despicable Me 2 soundtrack that Pharrell helped to create. That must really make Pharrell “Happy!”