Beats by Dr. Dre X GRAFF Diamonds celebrated the partnership of the two powerhouse brands. Omar Johnson, EVP of Marketing for Beats Electronics, and Henri Barguirdjian, President and CEO of GRAFF, displayed the one-of-kind Million Dollar Headphones and special edition athlete headphones at the GRAFF store in New York. DJ Kiss spinned as the VIP guests including Jermaine Dupri, Serena Williams and Brooklyn Nets legend Jerry Stackhouse arrived. Grammy-award winning artist, Estelle performed for the intimate crowd.
Following the celebration at GRAFF, Beats by Dr. Dre took over Marquee New York with a full house of the biggest athletes including 49ers’ Colin Kaepernick, Miami Heat’s LeBron James and Michael Beasley, Spencer Paysinge, T. J. Ward, Victor Cruz, Cam Newton and many more. Continuing in her Beats festivities, Estelle walked in with Kendrick Lamar. DJ Q-Tipspinned for the packed club until Rick Ross took the stage. Closing out the night, Kendrick Lamar surprised the crowd singing his top hits until 3 am.