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After the announcement of the G-Star x Pharrell ‘Raw for the Oceans’ collaboration at this years NYFW, the apparel company and Pharrell have decided to create a video that is narrated by Pharrell himself, in which they help spread the word of the campaign even further.

In the visual Pharrell explains the process in which the jeans will be developed and and how the collab will help the environment. The Neptune co-founder also created an exclusive version of his song “Happy” for the video.


Roger Krastz @walldoe