ADD52Samsung Telecommunications America LLC (Samsung Mobile) recently introduced Milk Music and it is a free radio service that offers listeners a cool way to discover new music without having to deal with hectic ads. It is customizable and easy-to-use with over 200 music stations that makes tuning in a rich experience.

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That’s not all: Russel Simmons and Steve Rifkind, co-founders of All Def Digital and All Def Music with Samsung Telecommunications America, LLC (Samsung Mobile) recently announced the launch of ADD52 at SXSW, a new partnership with Universal Music Group. It is to help new emerging and well deserving artists to be discovered.

“52 Unsigned Artists, 52 Hit Singles, 52 Weeks”


So this is how it works. ADD52 will exclusively debut one original single plus a video each week by emerging unsigned artists for the whole 52 weeks on the Milk Music streaming service. This could be a huge break for artists on the come-up. Artists around the world who dream of landing a record deal just simply need to upload their song to then use other tools to promote it on social media as well on the site. It is a clever tool to catch all the best talent by highlighting their views, watch times, engagement cues, social activity influencer interest and more. It remains to be seen whether this will reach the potential it offers but as a new platform for emerging artists, it may serve as an important catalyst.