We’re not joking.
During Game 2 of the Toronto Raptors‘ opening round series with the Brooklyn Nets, Drake had…well…a Drake moment. He began lint-rolling his pants while courtside, because, you know, you gotta stay fresh.
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Of course, a slew of jokes ensued, but Drake–who’s probably the best in the game at laughing at himself and capitalizing on the public’s jokes on him–took them in stride, even creating a short “No Lint” campaign on Instagram that instantly went viral.
Well, tonight, the campaign continues. The Raptors will be giving out free OVO lint rollers at tonight’s pivotal Game 5, because Drake is the Raptors and the Raptors are Drake and this is ill marketing.
