Singer Alicia Keys was named the spokesperson for Parfums Givenchy fragrance. This marks her debut as the face of the fragrance brand.
This is not the first time she was a face of a company as she collaborated with Reebok and created her own line of sneakers. In the past, actresses Liv Tyler, Uma Thurman, Amanda Seyfried, and singer Justin Timberlake have all represented Givenchy perfumes.
Here is what she said about working with the beauty brand:
“I’m honored to introduce the world to the newest scent by Givenchy, Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine.”
The ads for the beauty brand are set to be released in September just in time for the back to school season. Currently, the singer is in the studio recording her sixth album which will be executive produced by Pharrell Williams.