The intimate event was held at the MAC Pro Store in New York City. Lorde was wearing her deep plum Pure Heroine lipstick and Rapidblack penultimate eye liner, of course. She also participated in a demonstration where a make up artists applied the products to her. The step and repeat matched the colors perfectly. DJ Mia Moretti was on the turntables. The highlight of the evening had to be Lorde’s performance.
She told WWD about the line, “I’m a really big fan of MAC and have been since before I could really afford it … When they approached me, I jumped at the chance. It’s rare that you find a brand that feels so perfect. I hate weird product placements and endorsements that feel uncomfortable.” Check out these photos from the party below courtesy of M∙A∙C Cosmetics/Getty Images/Dimitrios Kambouris:
The products hit stores next month.