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Kanye speaks. Need I say more?

Mr. West loves to speak his mind- & as always, we are here for it, front row & center. Today during the Cannes Lions Festival seminar, “Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape,” the newlywed rapper took the time to speak on his idol Steve Jobs, his wife, & who he feels reigns supreme in the tech-world.


As he sat down with Translation CEO Steve Stouteventure capitalist Ben Horowitz, Kanye went on to speak about his widely known obsession with fashion & detail, explaining how his wedding backdrop may have been the reason for the most liked photo on Instagram:

“This is pissing my girl off during the honeymoon,” he said.Annie Leibovitz pulled out right before the wedding—maybe she was scared about the idea of celebrity. … But I still wanted my wedding photos to look like Annie Leibovitz. Now, can you imagine telling someone who just wants to Instagram a photo, the No. 1 person on Instagram, that we need to work on the color of the flowered wall? But the fact that the No. 1 most liked photo has this certain aesthetic on it was a win for what the mission is—of raising the palette.”

As he continued on about being #1, Kanye added:

“There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture. The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. I can’t work with anyone but Jay Z, because he’s No. 1. I can’t be with any girl but Kim [Kardashian], because that’s the girl whose pictures I look at the most and get turned on by. I’m not going to represent any company but Louis Vuitton, because that’s No. 1. … Samsung is not quite Apple, but it showed that Jimmy [Iovine] and [Dr.] Dre would be able to connect with the No. 1 influencers.”

…As if we could imagine him settling for #2 when it comes to anything. But at the end of the day, Yeezy just truly admires great people’s work, & wants to inspire others like the ones before him. When Steve Jobs & Apple were brought into the conversation, he had this to say:

“Steve Jobs, as everyone knows, was my biggest influence. Just seeing the way he fought to make things easier for people. After he passed, I made it my life’s mission to do what he did inside of that company. I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for.”

To read more of more of his speech, click here.

-Kairi C. (@_findingforever)