The self proclaimed “Biggest Boss” is on the come-up making serious power moves.

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mCig Inc., an herbal electronic cigarette company has announced that their newest brand ambassador is none other than hip-hop’s own Rick Ross. According to the company’s website, The Miami rapper will initiate national product endorsements by means of his social media accounts and a plethora of media distribution channels. Along with the promotions, Ross has collaborated with mCig and is creating his very own device which will called “Mastermind”.

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In a statement, Chairman and CEO of MCig Inc. stated,

“Rick is the perfect brand ambassador and we are extremely excited to have him on board. Rick has been using our product for several months and has even supported our product before becoming an ambassador.

So, will you give in and give an mCig a puff? Leave a comment below with your take on Ross’ latest business venture.