B.O.B. has never been the one to stay in one place, especially when it comes to music. This time around he’s making noise in another way and adding his mark in the fashion world. Long standing brand Ecko Unltd. known for its creative clothing is making the #TeamNoGenre artist B.O.B the new face of its Fall/Winter campaign. The eclectic campaign features B.O.B in a natural yet creative environment. Taking points from his Atlanta, Georgia roots the illustrations and animations surrounding him depict small details of his story.

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Check out the behind the scenes of his shoot here.

Tatiana is on Twitter (@TatianaTot) and missing her friend Rodney. Here’s to you. Health is Wealth.