ICB unveiled its 2014 campaign and celebrated Fashion and Hip-Hop.
On July 30, Mia Moretti and Alexandra Richards hosted an exclusive party to unveil theĀ ICBĀ Fall 2014 Campaign and celebrate a collaboration betweenĀ ICBĀ and Def Jam Recordings.Ā DJ Eiko Hara was there spinning a custom mix of theĀ ICBĀ x Def Jam Fall 2014 mix-tape and there was a performance by Jeremih with special guest, Vado.
The event also included Robertaās Pizza from Brooklyn outside serving up wood-fired pizza and La NewYorkina serving paletas. TheĀ ICBĀ Fall 2014 campaign featuring Joan Smalls celebrates this seasonāsĀ ICBĀ girl who is effortlessly cool and on the pulse of music & culture.
The collection references the 90ās ā but updated. To celebrate the launch of Fall 2014Ā ICBĀ teamed up with Def Jam Records to create a mix-tape that captures the collectionās vibe: a little bit street ā a lot city, and a modern take on the best classics.Ā TheĀ ICBĀ x Def Jam mix-tape was distributed to 500 influencers worldwide and will stream atĀ icbnyc.com.
