There are some major things happening in Brooklyn. Take the multi-million-dollar state of the art arena, Barclays Center, sitting smack-dab in the heart of the city – frequent that arena with one of the city’s proudest sons, born just down Atlantic Avenue, Jayz; and add that with some business growth due in part to a growing economy drawn by young, educated college graduates. Now, sit back, and watch as what happens when culture is catapulted to alter the climate of a growing city on the rise, and a 3 day event to match it.







What is happening today in Brooklyn can be summed up by its pride and joy neighborhood, Williamsburg.  Today, Williamsburg equivocates itself to possibly being what downtown Manhattan was in the 1980s. A once dilapidated area, populated by industrial buildings, eventually overtaken by artists who saw opportunity in its open spaces, became the international powerhouse it is today. In occupying the vacated areas and buildings, the local artists, named The Downtown 500, created artistic movements that saw such names emerge, like: Jean Michele Basquiat, Keith Haring, and Madonna. Soon enough, Interest from headlining names like Andy Warhol, Star Jones, The Rolling Stones and everyone else in between soon followed, cultivating a cosmic pull of economic and general interest.







Occurrences such as these, is what saw Soho go from an empty world to a place of commerce, driven by the arts; Where culture of the artist’s still linger in the air throughout commercialism, commerce,  and high end retail stores. Today, Brooklyn is using Jayz, The Nets, and their tied cultures for capital as a means of drawing attention in general; while that general interest is pulling in financial interest; seeing more business owners willing to invest their money into Brooklyn locations. In short, history watches itself repeat in Brooklyn, like Soho saw itself transform just 30 something years ago.




What are the affects of this? An all around cultural acceptance, and invitation for more creative residents. Rising real estate for an economic revival. And an overall, embracement, specifically from outside demographics, and business owners, who accept a cultures growth, primarily for their participation in its change. People from all across are free to embrace the new Brooklyn culture, perhaps because of its commercialism and symbolic thrust for growth, creativity, ruggedness, and a 25 year history that is inevitably attached to the roots of hip-hop. In flipping its image, Brooklyn has opened up its arms for ongoing demographics to embrace the borough as their home and place to be, creatively, and domestically.  The NJ Nets, originally partly owned by America’s most recent great tale of impoverished boy turned financial tycoon: Jayz, has with the help of his career and cultural ties, created a bridge in their move to Brooklyn where corporate America sits well with urban life. The blackness inside of the Brooklyn Nets corporate logo is-in-itself a metaphor for a unity that is all too brand new.







What the art and Downtown 500 were to lower Manhattan, hip hop and its attached cultures are to Brooklyn. Different players, but the same game; different time, but the same kind of change.


This story of growth and triumph will be represented September19-21  at The SOURCE360. A three day event celebrating culture and walks of expression located in different locations throughout downtown Brooklyn. The Source has, and always will be, a channel for delivering the new, and making sure to break whats next to come; and with a 3 day event that features everything from an art exhibit, sneaker convention, market place, poetry showcase, unsigned hype competition, and a concert at The Barclay Center celebrating culture – there is no reason why The Source should not encapsulate all of this change, like we so did 25 years ago. Lets celebrate the celebration of a culture. Buy your tickets here . See you there.



– Hurtjohn (@Mr_Hurtado_)



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