DKNY along with Rita Ora, Chrissy Teigen and Hannah Bronfman celebrated the launch of the DKNY MYNY fragrance, which is inspired by the modern urban spirit of New York City. 

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Thousands of New Yorkers lined up in Madison Square Park to experience the one-of-a-kind, heart-shaped pretzel, inspired by the DKNY MYNY-shaped bottle and created exclusively by Dominique Ansel, the James Beard Foundation award-winning chef and Cronut creator, and served from a custom NYC-style pretzel cart.

Ora, Teigen and Bronfman, in addition to musician Kilo Kush, and style bloggers Brooklyn Blonde, Natalie Suarez, The New Potato and I Spy DIY, created their own “MYNY Heart”, a digital mosaic heart composed of their own NYC centric photos, from the digital platform: DKNY MYNY is now available nationwide and online at


Photo Credit: Jamie McCarthy/