The Super Bowl halftime stage is one of the biggest stages a music artist can ever perform on and they do it for free. The show gives them a huge platform to expand their fan base and bring in more profit.
Well not only does the NFL not pay the performers, now they want the performers to pay them in the form of profits made following the show.
Ever looking for new revenue streams, the NFL has reportedly come up with an idea to get money from the potential Super Bowl halftime performer.
According to the Wall Street Journal (via SportsBusiness Daily), the NFL has asked the three artists under consideration for the Super Bowl XLIX halftime show to “contribute a portion of their post-Super Bowl tour income” to the NFL, or to “make some other type of financial contribution.” Per the report, the idea received a “chilly reception” from the representatives of Katy Perry, Rihanna, and Coldplay.
Regardless, it only takes one performer to bite the hook in order for the NFL to parlay the halftime show into even more of a moneymaker. And it’s entirely possible that the league leaked the development in order to pressure one of the three to blink, given that plenty of other performers who would gladly give up a piece of a pie they otherwise don’t have will now be calling the league to offer whatever the league wants for the privilege of playing to one of the biggest audiences in TV history.
– Shaina Auxilly (@Shay_Marie)