As if we needed another reason to shop at TopShop.
The trendy British retailer is introducing a new activewear label in a 50- 50 partnership with none other than King Bey. The label has yet to be named but will be listed with TopShop’s Parkwood Topshop Athletic Ltd brand and includes clothing, footwear, and accessories befitting an active dance, fitness, and sport lifestyle.
According to Vogue.uk, Beyonce stated ” I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”
The partnership comes as no surprise to those who’ve kept up with Mrs. Carter’s fashion choices as of late-the singer consistently wears pieces from the reasonably priced brand. Philip Green CEO of Arcadia, the company that owns Tophshop stated ” Creating a partnership with Beyonce, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category. Being partners with Beyonce and her team, who have the greatest creative energy and enthusiasm, is inpiring for all of the team at Topshop. We have much to achieve in under a year, but we are all up for the challenge, and look forward to delivering athletic streetwear in an inventive and exciting way.” The line is scheduled to premiere in stores next year.
-Alexandria Tribble (@Y_iOuwta)