It was a family affair this past weekend as SIS jewelry designer and CEO Simone I. Smith, was joined by her husband LL Cool J, daughters Samaria Smith and Italia Smith and Ondrea Smith (LL Cool J’s mother) at a special event celebrating her jewelry collection at Macy’s Herald Square.

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The event not only welcomed LL Cool J and Simone I. Smith  to Macy’s Herald Square, but introduced the department store’s the brand new Fine Jewelry department. The event featured a dazzling jewelry show. Fans and customers alike were invited to meet jewelry designer Simone I. Smith and LL Cool J as they showcased Simone’s latest collection of SIS by Simone I. Smith earrings, bracelets and pendants. “Each piece embodies strength, integrity and style, and is available in 18K gold, platinum or rose gold over sterling silver,” Macy’s said.

The first 200 customers who made any SIS purchase had the opportunity to meet Simone and LL in person and have their picture taken. Plus, $1 of every purchase went towards supporting the American Cancer Society. On her Instagram, Smith said,  “Nothing like that hubby support … God is Great! #SoThankful,” about the event and posted the photo below:


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