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To celebrate Brooklyn’s very own Fabolous‘ birthday, Rocawear has officially released The BLAK Anthem. The ROC continues to represent a borderless, global lifestyle. After undergoing a complete revamp, one of the premier hip-hop clothing brands established in 1999 has catered to the fashion-forward crowd of 2014 in a big way.

SOURCETV Exclusive: Fabolous Talks Rocawear BLAK & Upcoming Projects

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As for the video: the visual and sonic energy personifies the unapologetic aesthetic that the brand possesses. Today’s fashion conscious consumer demands an authentic brand statement and keeping it rooted in Brooklyn does just that. BLAK represents a language of today’s multicultural informed youth.

The collection hit Macy’s and specialty stores last week and is constantly moving. Rocawear BLAK is not only the new Black, but truly the evolution of the brand.

Keep an eye on our Shopping Directory to find Rocawear BLAK and other hot brands.

Jamaal Fisher (@jamaalfisher)

 

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