Heads up to the sneakerheads, Jordan Brand is switching up their packaging once again

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Once again, Jordan Brand has figured out yet another way to pay homage to the “G.O.A.T” while at the same time flexing their marketing expertise. Starting in 2015, Jordan Brand will be commemorating the brands 30th anniversary with a premium shoe box. The shoe box will feature, a matte black finish with distinct  gold accents. In addition, the tissue paper found inside the shoe box will feature the iconic number “23” plastered all over in gold.

You can expect to see all the remastered 2015 releases  come in this new box starting as early as January 10th, starting with the release of the Air Jordan IV “Colombia’s”.


Drew is currently having a hard time separating his “needs” from his “wants” while preparing for Jordan releases next year. Talk kicks with drew on twitter @Drewtheabstract