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In case you haven’t heard–which is silly, because, of course you’ve heard–Drake released a new mixtape Thursday night, If You’re Reading This It’s Too Late. Most expected his impending surprise release to be free, but the running theory that Drake released it through iTunes on Cash Money Records was to help expedite the process of meeting his reported 5-album deal with Birdman‘s label, which, thanks to IYRTITL being a retail project, would be complete with the release of Drizzy’s upcoming 4th LP, Views From The 6.

All that aside, some guy really likes the mixtape. Or the handwriting. Or the title. Or the ambiguity of the fact that it’s written in some chicken scratch that may mean something to a graphologist. Whatever the reason, this man tattooed the words “If Youre Reading This Its Too Late” on the back of his neck. Have fun going viral, sir.


drake tat


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