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Less than two weeks away from SXSW Music 2015 and New Era Caps made a big announcement today.

The global sports and entertainment/lifestyle headwear brand revealed that they are an official sponsor of the SXSW Dreamville Takeover with J. Cole, Bas, Cozz and Omen.

North Carolina rapper and producer J. Cole dropped a huge album, 2014 Forest Hills Drive, in December. Even with no single releases leading up to the album, 2014 Forest Hills Drive debuted at #1 on the Billboard 200 chart.


Cole’s showcase will go down at ACL Live at The Moody Theater on Saturday, March 21. Doors will open at 6:00PM with the performances kicking off at 7:00PM.

For more info on scheduling CLICK HERE