Stephen Curry has proved to be an offensive juggernaut while dominating the NBA season. By averaging 23.6 points and 7.8 assist Curry has proven he is among the top 10 players in the NBA as well as one of the most exciting. The incredible season Curry is having has led the Golden State Warriors to the best record in the NBA and Curry to the forefront of the MVP race.
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The 2015 NBA 3 Point Champion has also proven to be a marketing goldmine and highlight machine as a constant face on the NBA’s weekly top 10 plays. Over the past year Stephen Curry has emerged as one of the most recognizable faces in the NBA racking up endorsements from Degree, Muscle Milk, Under Armour (where he released his first signature “Curry 1” sneakers), and most recently Statefarm as the character “Sebastian Curry”.
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Steph being so marketable can be attributed to how relatable he is to the average person. Measuring in at 6’3 185 pounds in a league full of giants, Stephen Curry is perceived by the general public as an average sized athlete. Not everyone can dunk like LeBron, but everyone can step behind the three point line and pretend they’re Curry. Upon entering the NBA scouts looked at Curry as not big enough, strong enough, or fast enough. Two All-Star selections and tons of 30+ point games later, Curry proved those scouts wrong and is viewed by the public as “the patron saint of the underdog”.
– Chad Vill (@YungChad)