The teams were voted in for the NCAA March Madness Basketball Tournament and the games start this week. Today, AT&T, Coca-Cola and Capital One, the NCAA’s corporate sponsors announced their musical acts for the 2015 NCAA March Madness Music Festival during the NCAA Men’s Final Four in Indianapolis.
The free, three-day music festival will be held April 3-5 at White River State Park in Indianapolis, IN and is produced by Turner Live Events. The celebration is set to begin Friday, April 3 at the AT&T Block Party, with musical acts to be announced soon.
However, we do know that Rihanna hits the Coke Zero Countdown Concert stage as headliner, with critically acclaimed band Bleachers also performing Saturday, April 4. A portion of Rihanna’s performance will air between that day’s semi-final games airing on TBS, TNT, TruTV, and via NCAA March Madness Live. Her new single “American Oxygen” is currently being used for March Madness promos, serving as the tournament’s musical backdrop.
The weekend will close on Sunday, April 5 with Grammy Award-winning, multi-platinum artists Zac Brown Band and Lady Antebellum along with Grammy Award-winning country star Kacey Musgraves at theCapital One JamFest. Part of headliner Zac Brown Band’s performance, which will include music from their forthcoming album ‘JEKYLL + HYDE’ (out 4.28.15), will also be featured during Capital One Championship Central, the National Championship pregame show airing at 8:30 p.m. on CBS.
More acts will be announced, but in the meantime, visit www.ncaa.com/musicfest.